Lucky the Leprechaun – Minneapolis, MN

Lucky the Leprechaun – Breakfast cereal mascot created by the folks at General Mills in Minneapolis, Minnesota. Its magically delicious marshmallow treats originally came in the bite-sized shapes of hearts, moons, stars, clovers, and diamonds.

In the commercials, Lucky (voiced by Arthur Anderson) is chased by children who want to taste the wonderfully sweet flavor of his cereal.

Besides the original Lucky Charms designs, there were also: Blue Diamonds (1975); Purple Horse Shoes (1983); Red Balloons (1989); Green Trees (1991); Rainbow s(1992); Pots O-Gold (1994); Blue Moons (1995); Lucky’s Clover Hats (1997); Shooting Stars (1998); Around the World Charms (1998); Crystal Balls (2001); and Hourglasses (2008).

Each of the magical charms in Lucky’s possession give him certain powers, including:

  • Hearts – power to bring things to life.
  • Shooting Stars – power to fly.
  • Horseshoes – power to speed things up.
  • Clovers – luck, but you will never know what kind of luck you’ll get.
  • Blue Moons – power of invisibility.
  • Rainbows – instantaneous travel from place to place.
  • Balloons – power to make things float.
  • Hourglass – power to control time.

According to a cereal personality test given at the Planet Wally website, people who prefer this cereal usually become accountants, Internal Revenue Service auditors, librarians who work at the reference desk, or low lever government bureaucrats that stagnate in a dead end position.

minnesota-minneapolis-lucky-charms-cereal-comic-strip

On August 28, 2000, John Holahan, 83, a former General Mills vice president (who created Lucky Charms cereal), and his wife, Rosalind, 84, apparently ran a stop sign and steered into a truck’s path on Wednesday, and were killed in a traffic accident while on their way to visit their comatose daughter Shannon Kilhenny, 51, who died two days later of liver cancer.

John Holahan enjoyed sharing the story of Lucky Charms – toasted oat cereal with marshmallow bits – with students in his hometown of Annandale. He recalled stumbling upon orange marshmallow peanuts while brainstorming in 1963, cutting them up and then sprinkling them over Cheerios.

minnesota-minneapolis-lucky-charms-cereal-anniversary

NOTE: In Irish folklore, Leprechauns are fairy cobblers, who make shoes for elves. They dress in green, with a red cap, leather apron, and buckled shoes. Leprechauns possess a pot of gold which is coveted by humans. The gold can be had if a human can catch a leprechaun and keep his eyes on him the whole time. If the person is distracted for just an instant, the Leprechaun vanishes along with any hopes of quick fortune in gold. The word Leprechaun is derived from the Gaelic luacharma’n, “pygmy”; or leith brogan “maker of one shoe”.

General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440

Lucky the Leprechaun (Website)
Lucky the Leprechaun (Video)
Lucky the Leprechaun (Video)
Lucky the Leprechaun (Video)
Lucky the Leprechaun (Video)
Lucky the Leprechaun (Video)

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About

Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Greensboro, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Advertising Mascots, Television

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