The Troll Hole and Art Emporium – Alliance, OH


The Troll Hole and Art Emporium is located at 222/228 E. Main Street in Alliance, Ohio, two doors down from the Alliance Chamber of Commerce and directly across the street from the Alliance Farmers Market.

Owned and operated Sherry and Jay Groom, this unique gift shop and museum is the home of the “World’s Largest Troll Collection” (as of 26 October 2012), per the fine folks at Guinness Book
of World Records.

“We wanted you to be able to step through the doors and be transported to a place filled with magic. A place for everyone from age of 8 to 80. A place about fun, childhood memories, inspiration and future memories.” – The Troll Hole Mission Statement

The on-site museum includes seven rooms filled with thousands of trolls (over 4,000 troll dolls, over 10,000 troll items) of all shapes and sizes – floor to ceiling – which visitors can gaze upon via a guided tour.


Sherry Groom has been collecting troll dolls since she was 5 years old when she received a troll for Christmas. She even has a troll doll that looks like Rod Stewart and drives a brightly-colored troll transport van.

The gathering of wild-haired Scandinavian creatures also features a storytelling nook with mushroom-shaped stools, a troll grotto, a troll bridge, and a troll sculpture garden with a 10-
foot “Troll Mountain.”


Trolls on display (mostly on shelves) are grouped based on an era in troll history or by designers. There are the Trolls by Dam (he died in 1989), Russ Berrie, the manufacturer of modern toy Trolls, and Wishnik “Rub My Hair” trolls, produced by Uneeda.

Items range from a room showing what a girl’s bedroom filled with trolls to other troll-themed items like shoes, socks, underwear, clocks, watches, belts, cookie jars, toothbrushes and troll toys appealing to boys like Battle Trolls and Ninja Trolls.

According to Sherry Groom, a psychiatric nurse, “I was fascinated by the tradition (of trolls). My collection grew and grew. First it was a bookshelf of trolls. Then a basement full of extra trolls. Then it grew into the idea that I was going to share them with the world.”

Groom is an authority on trolls and loves to share her knowledge on the subject to all who will listen. Did you know that sales of troll figures increased from $1 million in 1964 to $1 billion by 1990? It’s true.


Along with the guided tours, there is an Art Emporium offering amazing gifts, a cafe for coffee and gourmet chocolate, and wonderful pieces of folk and fine art from various artists including local artists.

During the summer, Sherry Groom appears as “Sigred, The Troll Queen” in the Canton arts district on First Fridays where she performs troll readings and offers troll wisdom.

A percentage of all sales at the Troll Hole and Art Emporium go to support locals arts and local charitable organizations, like “Art for Alzheimer’s.”

The Troll Hole and Art Emporium
222/228 E. Main Street
Alliance, OH 44601

The Troll Hole (Website)
Guinness World Records (Website)
World Record Academy (Website)
Linkedin (Website)
Twitter (Website)
Facebook (Website)
Gnome Collection (Website)


Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Thomasville, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Museums, Props, Toys, Dolls & Puppets

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