Brownie Root Beer – Detroit, MI

michigan-detroit-brownie-root-beer-label

Brownie Root Beer is a carbonated soft drink produced by the Atlas Beverages in Detroit, Michigan (Hamtramck).

“With a sprite on the label, its easy to see how this mischievous and delicious blend of root beer and caramel came about. Produced with care in small batches. Brownie has been enjoyed since 1929.”

Founded by Polish immigrant Walter Tomaszewski, the Atlas Beverages sold such flavors as Brownie Caramel Cream Root Beer, Bulldog Ginger Bee, Cream, Strawberry and Club Soda. The bottles were available in cases and were sold to homes and local businesses.

The company mascot was a little, smiling Brownie reminiscent of the impish characters created by Palmer Cox in the late 1800s.

brownie-root-beer-bottle-caps

When the company founder retired, he passed the business to his sons, Butch and Leonard. They ran the company together until Walter retired and Butch bought his share of the business. Atlas Beverages closed about 1996 and the building was sold around 2003. The building has been demolished and replaced by a strip mall.

michigan-detroit-brownie-root-beer-sign

Today, Brownie Root Beer can be purchased at such nostalgia based beverage companies as Orca Beverage, Inc. in Mukilteo, Washington or Soda Emporium in Frisco, Texas.

NOTE: There were other beverages using the image of a Brownie. One was based on the Brownie character created by Palmer Cox. Another Brownie character appeared on bottles manufactured by the Monarch Bottling Company in Doraville, Georgia. And up through the 1970s, a chocolate drink featuring a Brownie surfing on the label was available. Below are some illustrations from these various Brownie Chocolate flavored sodas/drinks.

brownie-chocolate-soda-plaque-2

brownie-chocolate-soda-images-2

Atlas Beverages (Closed)
c/o Walter Tomaszewski
12170 Conant Street
Detroit, MI 48212 (Hamtramck)

Atlas Beverage Company (Facebook)
Orca Beverage (Website)
Soda Emporium (Website)
Gourmet Root Beer (Blog)

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About

Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Greensboro, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Advertising Mascots, Beverages & Beer

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