Frostie the Elf – Catonsville, MD

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Frostie the Elf is the advertising mascot for the Frostie Beverage Company originally located in Catonsville, Maryland, a suburb of Baltimore.

The bearded elf with icicles on his hat appeared in print ads, signs and on bottle labels and caps of Frostie Brand soda. The soft drink’s slogan: “You’ll love it!”

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Frostie Beverages began in 1939 when George Rackensperger rented an abandoned jailhouse/garage used for the police wagons to open his own soda bottling plant. Jail cells on the premises were employed to store supplies needed to produce the soda. As the company expanded, its rich creamy vanilla flavored root beer drink became nationally franchised beverage company and was sold all over the United States.

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In 1979, the Frostie brand was sold to the Monarch Beverage Company of Atlanta, Georgia (who also produced Dad’s Root Beer). In 2000, Frostie Brand was sold to Leading Edge Brands of Temple, Texas. In 2009, the Frostie Brand was sold to Intrastate Distributors of Detroit, Michigan.

Frostie Root beer can also be purchased at such nostalgia based beverage companies as Orca Beverage, Inc. in Mukilteo, Washington or Soda Emporium in Frisco, Texas.

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Originally known for its root beer, the Frostie Brand expanded with a number of well-known flavors including, Blue Cream Soda, Cherry Limeade, Orange and Concord Grape.

Intrastate Distributors
6400 E. 8 Mile Road
Detroit, Michigan 48234

Interstate Distributors (Website)

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About

Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Greensboro, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Advertising Mascots, Beverages & Beer

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