The Sweet Tooth Fairy – Provo, UT


The Sweet Tooth Fairy is a gourmet bake shop located in Provo, Utah. Decorated in delicate blue and white décor, the store is stocked with a beautiful array of delicious, freshly baked items, including brownies, cakes, cupcakes, cookies and other assorted cavity-inducing sweets.

“At The Sweet Tooth Fairy, we incorporate the magic and nostalgia of baking into delicacies that resonate with many tastes.” – M. F. Brown

Display case in 'The Sweet Tooth Fairy' Gourmet Bake Shop in Provo, Utah

Megan Faulkner Brown (aka, “The Sweet Tooth Fairy”) is the Founder & Chief Visionary Officer of the company. A self-taught baker, Brown began her business in 2003 in the basement kitchen of her grandparent’s home. There she ran a catering business where she baked early in the morning and late at night.

Brown learned to bake from her mother, Emelyn Faulkner, who ground her own wheat and baked bread and pastries for the family’s five children.

In 2009, Megan opened her first store in Provo, Utah and has since expanded to Draper, Midvale, Layton, Murray, Orem, St. George, Salt Lake City, West Valley City and  Gilbert, Arizona. She hopes to create a national franchise.


Before Brown expanded her catering business full-time, she worked almost 10 years as a Federal Employee for Utah Congressman Chris Cannon and then Jason Chaffetz.

“As the story goes, there’s a fairy known around town as the Sweet Tooth Fairy. She doesn’t have wings or use a magic wand. She simply creates enchanting sweets-using only the most ordinary ingredients-that captivate each lucky person who gets a taste.” – STF Website


A few years after opening in Provo, Megan became famous in 2012 for winning CUPCAKE WARS, a baking competition series on the Food Network. The theme of the show was “Rock of Ages” (Ingredients a rock star might request to be in their dressing room).

Assisted by The Sweet Tooth Fairy’s lead baker, Hilary Cavanaugh, Brown won $10,000 by creating a cranberry, wine and Brie cheesecake cupcake using dark chocolate, cranberry juice, red wine, Brie cheese and cashews, and a Sweet Potato Pie cupcake.

In addition to her yummy brownies, cupcakes and cookies, Brown sells mini-morsel Cakebites™ (mixture of cake and frosting enclosed in chocolate) on the QVC Cable Channel.

In 2011, her Cakebites™ products were nominated as “Best Newcomer to the Food Category” in QVC’s Customer Food Choice awards. The Cakebites™ also appeared as the “Snack of the Day” on an episode of THE RACHAEL RAY SHOW.


Megan’s products have also been seen on THE GAYLE KING SHOW and in Martha Stewart Weddings and Woman’s Day magazine.

In 2013, Brown teamed with chef Shawn Armstrong for the 10th annual ChefDance, an exclusive five-night dinner series that assembles renowned culinary professionals to create gourmet dishes for a hand-picked guest list. The event was held in Park City and ran in conjunction with the Sundance Film Festival.

In 2014, Brown provided more than 2,000 of the gourmet bake shop’s signature Cakebites for guests at Super Saturday event, a fundraising event in Los Angeles sponsored by the Ovarian Cancer Research Fund (OCRF).

Brown’s husband, Ethan, a partner in the business, handles the store operations and its more than 100 employees, as well as doing his part in raising the couple’s four children.

The Sweet Tooth Fairy
1227 S University Avenue
Provo, UT 84601-5944

The Sweet Tooth Fairy (Website)
Secrets of The Sweet Tooth Fairy (Video)


Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Thomasville, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

Tagged with: , , , , , , , , , , ,
Posted in Bakers and Bakeries

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog Stats
  • 621,130 hits
Our Other Websites



%d bloggers like this: