Capital One Angel is a portly male angel sporting a pair of fluffy white wings, a white T-shirt and unshaven facial hair seen on a series of TV spots for CAPITAL ONE credit card based in McLean, Virginia.
Sad to say, the absent-minded Capital One angel never pays attention to his charges safety except when it comes to what credit card to use, namely Capital One. The rest of the time, this angel is worthless.
For instance, in one commercial, the alleged “guardian” angel follows his female charge about town as she performs her daily jogging routine. Unable to keep up with the women, the out of breath and out of condition Capital One angel leans against a tree, just as a trash truck backs out of an alley way and plows into the female jogger.
Later in the day, a delivery man throws a newspaper at the woman’s house as she is watering her plants. But does the Capital One angel warn his charge? No, he ducks and lets the paper hit the female square in the face.
When the woman take a trip to her local health spa to get a tan, the tanning unit’s electrical switch shorts out. But does the guardian angel come to her rescue. NOT. He is asleep – snoring in the corner.
Oh, but when the female – now with a very burnt red face – tries to pay her bill at the health club, Mr. Angel jumps in to remind the woman to use Capital One. “No! Use your Capital One no hassle card. I am ‘SO’ there for you!”, he proclaims.
And finally, the inattentive Angel neglects his duties as his female charge has a mishap and dangles from a broken wine rack behind him.
NOTE: Christian D’Andrea, an Ad industry watcher says that these ‘extreme ads’ – like the Capital one ads – are designed to basically to catch your attention and prevent you from “fast forwarding them on your TiVo.”
Although this brand of in-your-face physical humor results in damage to body and property, it is now a common format used by many companies to keep their viewers focused on the advertisers products.
Capital One Angel
c/o Capital One Bank
1680 Capital One Drive
McLean, VA 22102