The Diaper Fairy – Louisville, KY


The Diaper Fairy is a baby specialty service located on 1811 Bardstown Road in the Highlands in Louisville, Kentucky (and servicing Southern Indiana).

Founded by Emily Weixler McCay (aka, “The Head Fairy”), the company cleans dirty diapers and delivers freshly laundered cloth diapers to customers homes, work or daycare, and all for less than the cost of disposable diapers.

“Our diapering service gives families the opportunity to choose reusable diapers with no investment (we provide the diapers you need) and no dirty work (we pick up the dirties and leave clean ones for you, while we handle the dirty work). We work with families from preemies up to potty trainers. Families can start at any time.” – The Diaper Fairy

All cloth diapers are laundered with a gentle soap and heat based formula that has been developed by the Real Diaper Industry Association specifically for cleaning cloth diapers.

The Diaper Fairy now employs two drivers to transport diapers, both clean and dirty, three shop associates and a “fairy ambassador” who spreads word about the business at various events.

Her company won the 2014 Greening/Sustainability Award given by the Louisville Metro Chamber of Commerce through its small business awards program after being a finalist three years running. To spread her message and promote her company McCay appears at trade shows dressed as a fairy godmother.


Since opening her business in January, 2010, McCay’s Diaper Fairy service has kept 1 million disposable diapers out of local landfills (as of 2014). According to McCay, “We are making it easy for hundreds of area families to make an ecological choice.”

In addition to the diaper service, McCay and her boutique (“The Diaper Fairy Cottage”) offers a variety of items for her customers, including diaper covers, cloth wipes, pin-free fasteners, doublers, flushable liners. and of course, cloth diapers.

They also offer books, toys, essential oils, eco-friendly laundry supplies, mama care items, baby carriers, amber necklaces, maternity and nursing wear, as well as gift registries for baby showers, birthdays and holidays, a story hour for children and complimentary gift wrapping.


The Diaper Fairy also provides in-home consultations and teaches community classes to help families get started and keep going with modern cloth diapers on their own.

One of her educational messages is telling potential customers that there are no more safety pins and no more swishing soiled diapers in a toilet. “None of that goes on anymore. It’s all snaps and Velcro that replace pins. The fabric has patterns and colors, so it’s got a fashion statement involved in it.”

NOTE: There is also a children’s book entitled “Max and the Diaper Fairy” (2009) written by Melissa L. Hart about a toddler named Max who receives a visit from the Diaper Fairy, who with her special magic fairy dust gives him the strength and courage to use the potty. Max learns that by donating his unused diapers to help babies all over the world, he gains new underwear, the power to use the potty and becomes a BIG kid over night!

The Diaper Fairy Cottage
c/o Emily Weixler McCay
1811 Bardstown Road
Louisville, KY 40205 (in the Highlands)

The Diaper Fairy (Website)
The Diaper Fairy Success Story (Video)


Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Thomasville, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Companies - Services

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