Kerri the Sparkle Fairy is the enchanted advertising mascot for Sparkle Towels manufactured by Georgia-Pacific in Atlanta, Georgia.
Sporting a pair of animated blue wings, Kerri the Fairy flitted about the aisles of the supermarket informing shoppers about the Sparkle Towels slogan “The Bright Way to Clean.”
“Kerri the Sparle Fairy here. Are you about to spend that on paper towels? Use Sparkle, it’s just right for cleaning up everyday littl messes without cleaning out your pigy bank. Sparkle, the bright way to clean.” – Sparkle Ad Spot
When Kerri the Fairy debuted, her popularity varied. Opinions ranged from “The Sparkle Fairy…another prime candidate for the ‘Simpsons shuttle to the sun'” and “Just an absolute insult to the eyes and ears, as well as an insult to everyone’s intelligence” to “The sparkle fairy is the best thing to happen to advertising since ‘where’s the beef?'”
Kerri the Sparkle Fairy is played by actress Tracey Petrillo-Smith who is reminiscent of former SATURDAY NIGHT LIVE! comedian turned actress Kristen Wiig (the star of the film Bridesmaids).
The Kerri the Sparkle Fairy ad campaign was created in 2013 by the Koch Creative Group.
Kerri the Sparkle Fairy