Kerri the Sparkle Fairy – Atlanta, Georgia

Kerri the Sparkle Fairy for Sparkle Towels

Kerri the Sparkle Fairy is the enchanted advertising mascot for Sparkle Towels manufactured by Georgia-Pacific in Atlanta, Georgia.

Sporting a pair of animated blue wings, Kerri the Fairy flitted about the aisles of the supermarket informing shoppers about the Sparkle Towels slogan “The Bright Way to Clean.”

“Kerri the Sparle Fairy here. Are you about to spend that on paper towels? Use Sparkle, it’s just right for cleaning up everyday littl messes without cleaning out your pigy bank. Sparkle, the bright way to clean.” – Sparkle Ad Spot

When Kerri the Fairy debuted, her popularity varied. Opinions ranged from “The Sparkle Fairy…another prime candidate for the ‘Simpsons shuttle to the sun'” and “Just an absolute insult to the eyes and ears, as well as an insult to everyone’s intelligence” to “The sparkle fairy is the best thing to happen to advertising since ‘where’s the beef?'”

Kerri the Sparkle Fairy is played by actress Tracey Petrillo-Smith who is reminiscent of former SATURDAY NIGHT LIVE! comedian turned actress Kristen Wiig (the star of the film Bridesmaids).

The Kerri the Sparkle Fairy ad campaign was created in 2013 by the Koch Creative Group.

Kerri the Sparkle Fairy
c/o Georgia-Pacific
Atlanta, Georgia

Sparkle Towels (Website)
Sparkle Ad (1) (TV Commercial)
Sparkle Ad (2) (TV Commercial)


Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Thomasville, North Carolina. Mr. Holst is also the author of the children’s books “Norman the Troll,” "Norman the Troll and the Haunted House," and "Gretchen and the Gremlins." In addition, he penned the fantasy novel “The Adventures of Glinda Gale,” a retelling of “The Wizard of Oz" and the reference text “The Encyclopedia of Movie and TV Insults.” .

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Posted in Advertising Mascots
One comment on “Kerri the Sparkle Fairy – Atlanta, Georgia
  1. Cathy says:

    Loved the first Sparkle fairy…she seemed more believable…

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