Mother Nature – Goddess of the Forest


Dena Dietrich starred as the forest matron, Mother Nature in a series of successful 30-second commercials for Chiffon Margarine (1971-79). Dressed in a gown of white and adorned with a crown of daisies, Mother nature addresses an unseen narrator (voice of Mason Adams) who informs her “That’s Chiffon Margarine, not butter.” A perplexed Mother Nature replies “Margarine, oh, no, it’s too sweet, too creamy.”

When the narrator tells her “Chiffon’s so delicious, I guess it fooled even you, Mother Nature,” the perturbed woodland goddess lets loose lightning and thunder to express her anger. Her trademark catchphrase was “It’s not nice to fool Mother Nature!”

The melodic tagline for the ad reads: “If you think it’s butter and it’s not…it’s Chiffon.” And this was years before Fabio and a product called “I Can’t Believe It’s Not Butter.”

NOTE: Introduced in 1954 by Anderson, Clayton and Co., Chiffon margarine was the first soft tub margarine sold in a table service plastic container. The classic Chiffon “Mother Nature” ads were produced by the D’Arcy Masius Benton & Bowles advertising agency in the 1970s and 1980s.

Born on December 4, 1928 in Pittsburgh, Pennsylvania, Dena Dietrich (a.k.a. “Mother Nature”) is a veteran voice-over performer, Broadway actress and TV series actor seen on such series as ADAMS RIB, ALL MY CHILDREN, BOY MEETS WORLD, MAD ABOUT YOU, MURPHY BROWN, and THE ROPERS.

In 2005, the Rain-X® Company, which makes windshield and car finish products created a commercial featuring Mother Nature. In their ad spot, an attractive female carrying a long wooden staff and dressed in a flowing gown approaches a blue car parked in a suburban driveway. Suddenly, Mother Nature raises her staff and begins to hit the car violently. After repeated attempts to damage the car, she cries in frustration and whacks the surface of the car even harder – but with no effect. The tagline spoken by an unseen announcer proclaims: “Mother Nature can be harsh on your car.” The point of the ad: Buy Rain-X®.

About

Born in Philadelphia, Jerome Alphonse Holst worked 30 years as a librarian. He has since retired and lives in Thomasville, North Carolina.

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Posted in Advertising Mascots

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