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The Shillito’s Elves – Cincinnati, OH

The Shillito’s Elves were the stars of the Christmas holiday window displays at The John Shillito Company (Shillito’s) department store at 7th and Race Streets in downtown Cincinnati, Ohio. The store was founded by John Shillito and William McLaughlin in

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Posted in Santas and Santa Villages

Billie the Brownie – Milwaukee, WI

Billie the Brownie was a holiday mascot for Shuster’s Department Store in Milwaukee, Wisconsin. The enchanted little fellow was created in 1917 by Schuster’s Department stores to promote their toy department during the Christmas season. “Is it time for Billie

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Posted in Advertising Mascots
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